SPAN Wealth is a 5-year old wealth management company, with strong investing principles. They choose to deliver lesser returns if need be, but ensure zero capital erosion - so that their clients can reap the fruits of prudent investments.
To this end, we created their new logo to capture the impact of wealth. Using their monogram, we created a soaring dove, which serves as a symbol of harmony. Because that's what wealth ultimately buys - peace of mind and the freedom to live life on our terms.
We gave it a deep blue identity to connote scale and professionalism, and accented it with a pristine ochre that symbolises everlasting wisdom.