Freshpikt: Crafting a Great Start to the Day

Freshpikt: Crafting a Great Start to the Day

Zambian food giant, Parrogate, was looking to launch its ready-to-cook porridge, and asked us to design the pack for it.

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Freshpikt: Crafting a Great Start to the Day
Freshpikt: Crafting a Great Start to the Day

Rooted in the promise of a good, nutritious breakfast, we designed a pack that narrates an ingredient story, with a healthy dose of nostalgia. You see, grain-grinding has been an age-old tradition among Zambian mothers, and people have fond memories of this ritual of love.

Freshpikt: Crafting a Great Start to the Day

So, we tried to bring back this sense of longing and joy through our packaging design.

Freshpikt: Crafting a Great Start to the Day
Freshpikt: Crafting a Great Start to the Day
Freshpikt: Crafting a Great Start to the Day