Zambian food giant, Parrogate, was looking to launch its ready-to-cook porridge, and asked us to design the pack for it.
Rooted in the promise of a good, nutritious breakfast, we designed a pack that narrates an ingredient story, with a healthy dose of nostalgia. You see, grain-grinding has been an age-old tradition among Zambian mothers, and people have fond memories of this ritual of love.
So, we tried to bring back this sense of longing and joy through our packaging design.
